Susan Daniels has been overseeing the Best Cleaners marketing effort since 2001, having originally been hired to help reposition the third-generation, family-owned business to better serve their growth plans as an environmentally-friendly, customer-focused drycleaner. Highlights include brand research, customer communications, prospect advertising, cause marketing and interior store design, all helping to generate awareness of Best Cleaners as the faster, greener drycleaner.
Work includes strategic planning, direct mail, email, broadcast advertising, public relations, and website design.
Publicity photo used to promote COATS FOR CONNECTICUT collection campaign in partnership with the Salvation Army.
The remodeling of Best locations includes materials and signage that communicate the company's brand promise.
One of many online ads used to promote Best service convenience to targeted consumer markets.
Email communications to customers includes online surveying to evaluate service performance and brand attributes.
The 10th anniversary of Best's conversion to GreenEarth drycleaning and their support of the Connecticut Forest & Park Association was recognized by a citation from Connecticut Governor Dannel Malloy.