Poised for program expansion, the Connecticut River Museum turned to Susan Daniels to help get the word out on a myriad of new exhibits, special events, on-water ventures and acquisitions.  Acting as the non-profit organization's in-house Marketing Director and working closely with Museum staff and trustees, Susan helped the Museum successfully launch a daily schooner cruise and winter boat tour operation, recover from a devasting fire and flood, expand its campus and generate more foot traffic for exhibits and educational programs. 

Efforts included developing and managing regional public relations, crisis management, web-based marketing, advertising, collateral, event coordination and grant writing.