Connecticut 

River Museum

Poised for program expansion, the Connecticut River Museum turned to Susan Daniels to help get the word out on a myriad of new exhibits, special events, on-water ventures and acquisitions.  Acting as the non-profit organization's in-house Marketing Director and working closely with Museum staff and trustees, Susan helped the Museum successfully launch a daily schooner cruise and winter boat tour operation, recover from a devasting fire and flood, expand its campus and generate more foot traffic for exhibits and educational programs. 

 

Efforts included developing and managing regional public relations, crisis management, web-based marketing, advertising, collateral, event coordination and grant writing.     

CRM Website
CRM Website
Playbill Ad
Playbill Ad

Example of general branding print ad.

Members' Postcard
Members' Postcard

One of a series of postcards used as a simple, efficient and fun form of communicating upcoming event information to Museum members and friend.

Online Banner Ad
Online Banner Ad

An example of online advertising used to reach the New England leisure and travel market, with a direct link to CRM website.

Members Newsletter
Members Newsletter

One issue of semi-annual newsletter, this one featuring the honorary visit and commendation by Governor Dannel Malloy on Burning of the Ships Day in Essex.

Web Banner Ad
Web Banner Ad

An example of online advertising used to promote the Museum's waterfront attractions to the New England travel and leisure market.