Poised for program expansion, the Connecticut River Museum turned to Susan Daniels to help get the word out on a myriad of new exhibits, special events, on-water ventures and acquisitions. Acting as the non-profit organization's in-house Marketing Director and working closely with Museum staff and trustees, Susan helped the Museum successfully launch a daily schooner cruise and winter boat tour operation, recover from a devasting fire and flood, expand its campus and generate more foot traffic for exhibits and educational programs.
Efforts included developing and managing regional public relations, crisis management, web-based marketing, advertising, collateral, event coordination and grant writing.
Example of general branding print ad.
One of a series of postcards used as a simple, efficient and fun form of communicating upcoming event information to Museum members and friend.
An example of online advertising used to reach the New England leisure and travel market, with a direct link to CRM website.
One issue of semi-annual newsletter, this one featuring the honorary visit and commendation by Governor Dannel Malloy on Burning of the Ships Day in Essex.
An example of online advertising used to promote the Museum's waterfront attractions to the New England travel and leisure market.