This continually sold-out series of benefit dinners held in the fields of local farms was developed to promote and support Connecticut's farming community, and has helped earn the State a place in the local food movement. A project of River Tavern, Dinners at the Farm has become one of their most successful endeavors to date with Michelle Paulson as the woman behind the story and the camera since its inception. Developing an identity was the first job at hand. Now, several seasons later, the cause continues to be well served by a multitude of well-placed feature stories including: Time Magazine, Bon Appetit, Food & Wine, New York Times, BusinessWeek, The Cooking Channel, Yankee Magazine, Connecticut Magazine and more.
A successful pitch to TIME reporter Paige Reddinger scored an interview for Dinners At The Farm clients via SKYPE.
Client Jonathan Rapp being filmed for a segment on the Cooking Channel's "Unique Eats" show.
An invitation to Senior Food Editor Nick Fauchald to attend a farm dinner turns into a column feature.
Working closely with reporter Cara Rubinsky, a national AP story was the result.
Michelle, onsite doing a live remote with the anchors of WTIC-Channel 61, promoting Dinners at the Farm.
Successful story pitch to travel market expanded market reach.