Susan is a business strategist who focuses on her client’s bottom-line growth opportunities. Her talent is identifying brand attributes that have real market value and delivering marketing communications plans that are strategically sound and highly actionable. Susan’s background includes both corporate and agency leadership positions within consumer, business-to-business and non-profit organizations, giving her an unusual blend of big-picture savvy and realistic, achievable goal definition. Susan’s experience includes local, regional and national work in the fields of retail, consumer products and services, healthcare, entertainment/leisure,new technology, public service and non-profit. Having served in the role of marketing director, agency account director, media planner, and broadcast producer/writer for a diverse range of companies, she has a comprehensive knowledge of all marketing disciplines with an in-depth understanding of market research, advertising, public relations, direct marketing and interior space planning and design. The end result is a marketing communications that is as efficient as it is effective for each and every client. Prior to establishing her own brand-planning consultancy and marketing company, Susan served as Vice President, Marketing for TJX Companies-Bob’s Stores. She also held the positions of Executive Vice President, Marketing Services for KGA Advertising, a retail marketing firm; Director of Sales and Marketing for the Arrow Prescription Center franchise; Account Supervisor at Maher/Hartford Advertising and Public Relations; and Broadcast Manager for Sage-Allen department stores.
Susan has a B.A. in Psychology from Trinity College, a M.B.A. in Marketing from the University of Hartford, and a certificate in Interior Design from Rhode Island School of Design.